Owner plans

A ladder, not a menu

Four rungs, in order: start with Spotlight if you still handle day-to-day yourself. Step into fleet management when you want us on operations — 80/20 standard, then 50/50 with a payment guarantee, then Owner exit. Splits on fleet-management rungs are owner% / company%.

These are operations and fleet-management services — not an investment, security, or offer to sell a security.

1. Rung 1 of 4 · Self-serve · Per car / month flat fee

   Spotlight

   You still run day-to-day yourself; we list the car for leads and share fleet/market insights — not fleet management.

   • $10/ car / month

     Listing only

     Listing on the Fleet partners page.

   • $15/ car / month

     Listing + insights

     Listing plus monthly anonymized fleet insights — earnings, expenses, and profitability-style intel.

   • $25/ car / month

     Coming

     Listing + insights + opportunity feed

     Listing, insights, and a vehicle-opportunity feed. Shown so the ladder is complete — fulfillment is gated until the feed exists.

     Not available to start. There is no checkout for this rung until the opportunity feed exists.

   Fee

   Per car / month flat fee. You stay on your own day-to-day operations.

   What we do

   We list the car for leads on the Fleet partners page and, on higher rungs, share anonymized fleet and market insights. This is not fleet management.

   What you do

   You still run day-to-day yourself — bookings, guests, cleaning, and upkeep stay with you.

2. Rung 2 of 4 · Fleet management · 80/20 · Owner 80% / company 20%

   Standard management

   Split

   Owner 80% / company 20%.

   Owner pays

   Car payment, insurance, and all maintenance.

   Company provides

   Bookings, pricing, cleaning, setup, delivery, and day-to-day Turo and fleet operations.

3. Rung 3 of 4 · Fleet management · 50/50 · Owner 50% / company 50%

   Guaranteed payment + shared OpEx

   Profit split

   After shared expenses, remaining profit splits 50/50.

   Car payment

   The company guarantees the owner's monthly car payment. If the month under-earns, the company makes up the difference. The car payment is not split as an expense line; it is guaranteed.

   Insurance

   Split 50/50.

   Maintenance

   Split 50/50 up to $500/month total ($250 each). Amounts above that monthly maximum come out of the owner's share before the profit split is paid.

4. Rung 4 of 4 · Fleet management · 20/80 · Owner 20% / company 80%

   Owner exit

   Split

   Owner 20% / company 80%.

   Car payment and insurance

   The company pays the car payment and insurance in full.

   Maintenance

   Split 50/50 within the $500/month total cap ($250 each).

   Term

   Continues until the car is paid off in full. Ownership and title then transfer to the company.

This page is general information about our services, not legal or tax advice. A written agreement confirms terms for any vehicle.